CSR activitiesEconews

An eco six-pack from a Florida brewery!

You need 1 min. to read this article.
(fot. George Cox, źródło: unsplash.com)

Instead of investing in a promotional campaign, Florida-based craft brewery Saltwater created (almost 5 years back) an eco six-pack. In doing so, it has garnered as many as 110 million social media impressions and over 3.5 billion global impressions of the campaign to date. We remind you of this brilliant action and we are waiting for a similar response from Polish brewers

What does the packaging look like?

Plastic pollution poses a serious threat to wild animals both through entanglement and death from starvation. That’s why Saltwater Brewery’s beer comes in biodegradable, compostable, edible packaging made from wheat and barley waste, the natural byproducts of brewing

The packaging proposed by the U.S. brewery is made of materials that could be food for wildlife instead of killing them. Such an idea goes beyond standard recycling and definitely reduces the amount of waste

The campaign targeted environmentally conscious consumers (including surfers, fishermen and people who love to relax by the sea), other craft breweries and environmental journalists. In doing so, the Florida-based brewery sought to draw attention to the problem of marine and ocean pollution

Related posts
CSR activities

How to Create the Perfect Advertising Spot

Good advertising can be the difference between the success and failure of your business venture. That’s why it’s essential to know how to create effective ad spots that will catch the eye of your target audience and entice them to buy from you, instead of a competitor, to ensure longevity in the marketplace.
Read more

Wooden Menu Design That Can Be Identification for Your Restaurant

This article will show you how to choose the best wood for your restaurant menu and design your own unique wood menu board designs that will attract new customers and set you apart from the competition.
Read more
CSR activitiesEconews

Going green in the office - it's easier than you think!

Introducing green solutions to your office may be easier than you think. We suggest how to do it.
Read more

Leave a Reply

Your email address will not be published. Required fields are marked *