SEO

Local SEO – who and when should consider this strategy?

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The days of just listing your website on Google and hoping for the best are over. Businesses that want to be successful in their local areas now need to consider their reputation and visibility on the search engine results page. If your customers can’t find you, then they can’t buy from you! Read this article to learn how to optimize your local SEO efforts so that more people will visit your business or buy from you online.

What is local SEO?

This is the process of optimizing your online presence to attract more business from relevant local searches. It’s an important part of any small business’ marketing strategy. Network research has shown that almost half of the searches from all over Google are related to local queries: how to get somewhere, where to eat, where to go to spend time, etc. After the pandemic period, we began to appreciate local offers much more because of the convenience, safety and community.

Who should use this strategy especially?

If you have a physical location or serve a local area, then local strategy should be a key part of your marketing strategy. We are talking here primarily about service, gastronomic, cultural, entertainment and medical establishments. It is also important if you sell products on the internet that are aimed at customers in a specific region. 

Local SEO and ranking factors

When trying to optimize, pay attention to a few specific elements that will affect the evaluation of the quality of your website. I am talking mainly about:

  • authority,
  • link building,
  • contact details,
  • virtual business card,
  • opinions and comments,
  • mobility,
  • loading speed.

Of course, that’s not all, it is necessary to optimize the website structure itself (on-site SEO). Remember that everything that your page consists of affects its visibility on Google. However, the above-described elements are especially important for local positioning. SEO Dublin will help you to optimize your webiste including all known factors. 

Ideas – know-how in a nutshell 

Create a fanpage on Facebook

Local businesses can benefit from creating a Facebook fan page. It’s a great way to connect with potential and current customers, and it can help with visibility in search results. In addition, your page will be indexed by Google, which is important for local optimization efforts. You should also post relevant status updates on the page at least once per day.

Set up an accurate, complete profile that is full of relevant information about your company. Make sure the cover photo on your page features the name of your company and its logo. Be active by posting links to interesting articles, or announcements related to what you do. Linking back to your blog can be helpful in this regard as well. Interact with people who comment on posts by liking their comments or responding in some way.

To encourage engagement, you can post photos of people attending your event or asking questions about what they’re interested in. Remember to choose the right form for the content. Use photos, images, infographics, videos (these are of special interest today, especially due to the popularity of TikTok).

Use Instagram to increase ranges

Are you doing all you can to ensure your local business is visible online? If you’re not using Instagram as part of your local SEO strategy, you could be missing out on valuable opportunities for visibility and engagement.

Use geo-tagging. Ensure that any posts you create are geotagged so that people in the area know where the photos were taken. Share a personal story about what it’s like to live in the area by adding captions with rich descriptions that give locals a sense of what it’s like to live there. Encourage followers to share their own stories of living in the area by asking them questions about their favorite places to go or things they love about living there. Encourage them to tag those photos with relevant hashtags that correspond with your company’s industry or niche.

Create e-card with Google My Business

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business. Add photos, video, offers and promotions to give visitors an idea of what they’ll experience when they visit. You can also connect with people on social media or through email marketing by adding your website’s feed to your profile page.

Content, content, content

No matter what business you’re in, content is still king when it comes to getting found online. That’s especially true when it comes to local strategies. After all, if you’re not being found by people searching for businesses like yours in your area, you’re missing out on a lot of potential customers.

Wrapping up

Local SEO is an important part of any business’s marketing strategy. By optimizing your website and local listings, you can increase your visibility in search engine results pages, drive more traffic to your website, and ultimately boost your bottom line. SEO agency Cork can help you with your local SEO efforts in a number of ways. They can also help you create and manage listings on popular directories, which can further improve your visibility. 

Main photo:kalhh/pixabay.com

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