Finding and fixing broken links can be one of the most important things you do as an SEO link builder, since broken links can both hurt your search engine rankings and tarnish your reputation with your readers. Fortunately, there are some easy ways to find and remove those broken links from your website. Follow this link building strategy from iCEA Group Search Engine Optimization to get rid of all of your site’s broken links easily!
A broken link is a link that does not work or goes to the wrong page. If you have a lot of broken links on your website, it can hurt your SEO because it makes your website look like it is not well-maintained. When a search engine spider crawls your site and finds broken links, it will mark your site as being low-quality and will give it a lower ranking. Google may also penalize you for having too many broken links.
The most common causes of broken links:
You can find broken links on your website in a few different ways. The first is to manually check each page of your website for any links that don’t work. This can be time-consuming, but it’s the best way to get an accurate picture of all the broken links on your site.
There are a number of ways to find broken links on your website. The first step is to crawl your website using a tool like Screaming Frog or DeepCrawl. Once you have a list of all the URLs on your website, you can then use a tool like Check My Links or Xenu’s Link Sleuth to check for broken links.
Once you have a list of all the broken links, you need to figure out where they’re coming from. Are they all from old blog posts? Or is there a broken link on your home page? If so, that’s probably the one that Google crawls and notices first. You can use Google Search Console or any number of other programs to find this out easily enough.
The best way to fix a broken link is to redirect it to a working page. This will help ensure that your website visitors can still find the information they’re looking for, even if the original link is no longer working. There are two ways you can do this. The first option is to manually enter the URL and destination in your browser’s address bar, replacing all instances of the old URL with the new one. It takes some time but can be done quickly if you have a small number of links to update (say 10 or less). Alternatively, you could use an external redirecting service like 301 Redirects to take care of all those pesky broken links for you!
However the best way is to first conduct an SEO link audit.
An SEO link audit is a process whereby you check all the links on your website to ensure that they are working properly. You may not even know that you are struggling with such a problem. But, broken links can have an adverse effect on your rankings in search engines and cause frustration for site visitors who can’t access certain pages because of these problems. It is best to commission an audit to an external SEO company that has the necessary competences and access to professional programs and tools. In addition, you will receive comments and instructions necessary to implement on the site – on your own or with their help.
If you want to get rid of broken links on your website, you need to start by monitoring and analyzing your link profile. This will help you identify which links are working and which ones are not. Remember that an SEO audit is not a one-time activity and should be performed at least once a year.
A link audit is an important part of any SEO campaign, and can help you identify and fix broken links on your website. This process can be time-consuming, but it’s worth it to ensure that your website is running smoothly and efficiently. Good luck!