SEO

How to Get More Conversions with Internal and External Links

You need 4 min. to read this article.

In the world of link building, you need to be familiar with two main types of links: internal and external. In this guide, you’ll learn the basic differences between these two types and some tips on using them more effectively in your website copywriting to get more conversions and traffic to your site.

Introduce your reader

You need to start paying attention to your internal and external links to get more conversions. Optimizing your links can encourage your readers to take the next step in the conversion process. It’s not enough to just have good content; people need a clear way to convert. You don’t want them to bounce off your site after reading one post! The best way to get more conversions is by using both types of links: internal and external. We’ll focus on how you can use these two types of links strategically together for better results!

Explore why you need both types of links

You need both internal and external links to help improve your website’s ranking in search engines, as well as to increase the number of conversions. Internal links help link pages on your website together, which can help improve your website’s navigation and structure. External links show search engines that your website is authoritative and can help improve your website’s ranking. Plus, having a mix of both links can help increase the number of visitors to your website.

Learn about both categories (internal & external)

There are two types of links that you can use to help improve your website’s conversion rate: internal links and external links. Internal links allow people on your site to navigate between pages without leaving the site, while external links allow people from other sites or search engines to find their way onto your site. External links are the ones that show up in search engine results pages when someone does a search for a topic related to yours, and it is these types of links that send visitors directly onto your site.

Map out your strategy

1. Make sure your website is well-linked internally. Every page should be linked to at least one other page on your site.

2. Link to other websites judiciously—only link to high-quality websites relevant to your niche.

3. Use keyword-rich anchor text for your links. This will help your website rank higher in search engine results pages.

4. Track your link-building progress. Using Google Analytics, track which keywords people use to find your site and how they found you (directly or through a link).

5. Optimize the links you already have. In addition to linking internally, add more internal links so readers can find what they’re looking for quickly. Add new external links when appropriate, but remember not to spam; otherwise, Google might penalize you by lowering your ranking in their SERPs (search engine result pages).

Test and fine-tune!

Many factors go into getting conversions on your website – from the design to the copy to the user experience. But one often overlooked element is linking. Both internal and external links can help guide users to the content they’re looking for, ultimately leading to more conversions. However, it’s important to be strategic about how you use them to maximize their effectiveness. Check out SEO agency London Ontario if you want to learn more.

Look at top brands who are already doing it right!

Some top brands already do a great job with internal and external linking. Take a look at how they’re doing it right and learn from their example! Inbound marketing is crucial for modern-day businesses, so don’t be left behind. To get your business where you want it to be, contact us today for more information on SEO Mississauga services!

Main photo:draguth/pixabay.com

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