Successful marketing and branding campaigns very often combine online and offline activities. However, if you decide to combine these two planes, you need to remember that the activities should be harmonious and consistent and must complement each other. Find out what to do to make it happen.
Good marketing and branding strategy is the key to success when it comes to promoting your company or brand. To make sure that the campaign is well-designed and will bring the expected results, it is worth making sure that activities take place on many levels. Learn how to effectively harmonize online and offline activities.
Advantages of harmonizing online and offline activities
Let’s start with why it’s really worth combining activities in the virtual space and outdoors. First of all, it allows you to reach a much wider audience. It’s also worth remembering that sometimes a brand’s target group is so unusual or diverse that choosing just one stream of communication may prove impossible. After all, some people prefer to use a loyalty app (such as the one offered by https://loyaltyclub.pl/), while others prefer more traditional forms of communication.
By working on both levels, you significantly increase your chances of your target group becoming familiar with your offer. This increases the possibility of improving sales results and enhancing the image of your company. It is worth remembering, however, that in order for the combination of online and offline activities to be beneficial, it should be done with head. These activities should be consistent with each other and create a harmonious image of brand communication. Any confusion will certainly bring about the opposite of the intended effect.
Examples of combining online and offline activities
So how do you combine online and offline activities to promote your business? Check out some of our examples of combined marketing and branding ventures.
Event as a PR tool
A great way to promote your business is through events. They usually happen in the real world (although a pandemic has shown us that organizing a virtual event is also possible), so we can refer to them as offline activities. Plan an event in line with your company’s business, hold a conference to introduce your product, or attend an industry trade show. This is a great way to increase awareness of your brand and attract new customers.
You can support such event activities with online activities. Organize a live event on Instagram, share a photo-report from the event on your company’s profiles, as well as create a Facebook event before the real event to notify your audience that it will take place. There are really quite a few possibilities.
Use the potential of advertising
As we mentioned earlier, it happens that the target group is so large and so diverse that it is necessary to use several sources of communication. This can be seen well in the example of advertising. If you have a good ad with well-designed graphics and a catchy slogan, then half of the success is behind you. However, the other half depends on where you place it. Some people are better reached by a post on social media, while others will be better reached by a classic banner at a bus stop. So it’s worth combining both of these platforms and fully exploiting the potential of your ad.
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