Consumer rightsCSR activities

Women to women. How are Uber Ellas conquering Mexico?

You need 1 min. to read this article.
(fot. Priscilla Du Preez, źródło:

Uber’s new women-only feature, Uber Ellas, has been launched in Mexico. The new feature allows users to be filtered by gender on both the passenger and driver side to improve safety and the situation for women in the workforce.

According to Gretta Gonzalez, CEO of Mexico’s Uber, the new option is also meant to encourage women to enter the workforce more confidently and take care of their own financial situation.

Kobieta za kierownicą
(Photo by Jan-Christopher Sierks, source:

These changes are primarily a response to alarming statistics about violence against women, which often occurs during rides. Mexican women experience sexual violence, are assaulted and even murdered. On average, as many as 10 women a day are killed by murder in Mexico.

During the test version as many as 90% of users were in favor of leaving the new functionality, which shows the high demand for this type of change.

Related posts
CSR activities

The Considerations of Outsourcing IT to Poland for Efficient Business Management

The Considerations of Outsourcing IT to Poland for Efficient Business Management.
Read more
CSR activities

The body neutrality movement, or another fight against the cult of the body

Find out what the body neutrality approach is all about! Find interesting information in our article!
Read more
CSR activities

How to Create the Perfect Advertising Spot

Good advertising can be the difference between the success and failure of your business venture. That’s why it’s essential to know how to create effective ad spots that will catch the eye of your target audience and entice them to buy from you, instead of a competitor, to ensure longevity in the marketplace.
Read more

Leave a Reply

Your email address will not be published. Required fields are marked *