It is difficult to imagine modern trade without a marketing strategy based on well-thought-out activities, among which SEO stands out. What is it and how does it affect the development of the industry? We explain.
Successful marketing and branding campaigns very often combine online and offline activities. However, if you decide to combine these two planes, you need to remember that the activities should be harmonious and consistent and must complement each other. Find out what to do to make it happen.
