SEO

The Ins and Outs of an SEO Case Study

You need 4 min. to read this article.

You’ve probably heard of case studies before, but how do they work? What are the best practices when using them? This blog post covers everything you need to know about using case studies in your own business or that of your clients. We’ll even tell you how to create an effective case study yourself! After reading this blog post, you’ll be an expert on case studies and their uses!

How to conduct a great content audit

One step to conducting a content audit is to check the competition in your industry by looking at a sample of what they are posting. What do you think is your competitor’s most shared content? Another question to ask is: Is there any trending topic I can write about? Using Google Trends will give you some ideas for topics. A great way to find relevant keywords is using Google Adwords Keyword Tool or another similar tool like Market Samurai or SpyFu. Both tools provide valuable information such as estimated search volume, related keyword suggestions, and other statistics. You should also analyze the best-performing posts on your site. After completing this data-driven analysis, you can prioritize your content strategy.

How to get your posts ranked in Google search results

If you’re looking to build your presence on the web and build your site’s authority, you’ll need to implement a couple of things. Optimizing your website pages is a good place to start. This includes giving them descriptive titles and ensuring they’re well-optimized for keywords. Google now uses ranking factors like backlinks, social media shares, and engagement rates as part of its algorithm for page rank. It can be difficult to get started with SEO if you don’t know all the factors or how they work together.

How much will you spend?

A typical case study can be conducted on various industries; it simply requires the right equipment, tools, and knowledge. If you need to research your niche within a foreign market, you must prepare for additional expenses associated with international travel and/or translation services. When conducting international SEO work, there is also the issue of currency exchange rates which can fluctuate daily! By hiring a local Queenstown SEO expert, you are getting an experienced professional who knows what they’re doing at a fraction of the cost (and time) it would take to do this work yourself.

How long should it take?

A few hours to a day should be plenty of time for a great blog post. However, depending on how in-depth you want the case study to be, it may take longer. An important thing to remember is that it doesn’t have to be perfect right off the bat; proofreading will come later. You’ll want to do your research before writing the draft, but once you start drafting, don’t be afraid to change things up as you go along. If one sentence isn’t working or there’s something about the current topic that you need more information on, then stop and make a note about it. You can always return to these parts when you finish your first draft.

What are the benefits?

Marketing through a blog is one way to build your brand without spending money on paid advertisements. However, making a blog post highly visible to search engines is hard work. The benefits are that you can grow your audience by adding more pages to your site, and people find out about you when they search for something related to your niche. Other advantages are the reduced marketing cost since search engine optimization does not involve paying for traffic or ad space. Additionally, it increases your chances of finding a job because companies will be able to see you in the SERPs. Another benefit is that it builds authority as more people visit your page and click on links. Hamilton SEO company has spent hours studying the best ways to optimize sites to rank high in the major search engines.

Main photo: Maxim Tolchinskiy/unsplash.com

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